Hillevi´s target group is a woman mentally 35 years old. She is settled with a family and she has a running career. Her interests are fashion, home styling, friends and of course her family. She chooses Hillevi because she can wear the clothes at work and at the theatre, as well as at home making dinner parties for family and friends. The fitting of Hillevi garments is slightly generous, which makes her feel comfortable and attractive wearing them at all times.

Our customers are independent stores, chain stores and department stores.

We deliver a total concept with:

• 2 pre-collections per year with 6-7 months lead-time, mainly basíc items
• 2 main collections with 4-5 months lead-time, with commercial fashion items
• Express deliveries with 0-8 weeks lead-time, high commercial items, i.e. a quick response to the market